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Beauty in a Click: AI-Powered Makeup Try-On

3 days ago

2 min read

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Ever wondered how that bold red lipstick or glittery eyeshadow would look on you without committing to a purchase? Enter the world of AI-powered virtual makeup try-ons, where technology meets beauty in the most fun and innovative way!


What Is It?

Virtual makeup try-on tools use augmented reality (AR) and artificial intelligence (AI) to let you experiment with makeup looks in real-time. All you need is a smartphone or laptop camera to instantly try out different shades, products, or even entire makeup looks.


AI Powered MakeUp Try On Model  showcasing people of different skin tones trying lipsticks and blushes
AI Powered MakeUp Try On Model

Why It’s a Game-Changer

  • No More Guesswork:Say goodbye to mismatched foundation or lipstick regrets. You can test shades that suit your skin tone perfectly.

  • Hygienic and Convenient:No need to use physical testers at beauty counters—explore from the comfort of your home.

  • Endless Creativity:Experiment with bold trends like neon eyeliner or metallic lips without buying products you might only use once.


Indian Brands Embracing the Trend

In India, leading beauty brands are also hopping on the AI-powered train:

  • Nykaa: The Nykaa app offers a virtual try-on feature for lipsticks and foundations, letting users find their perfect shade with ease.

  • MyGlamm: With its AI try-on tool, MyGlamm allows customers to experiment with their extensive product range virtually.

  • Sugar Cosmetics: Sugar’s website and app enable you to try on shades digitally before you buy, making online shopping much more interactive.

These brands are making beauty tech accessible and exciting for Indian consumers, blending innovation with personal care.



Nykaa's AI Powered Virtual Makeup Try On Model
Nykaa using AI

MyGlamm's AI powered model for virtual make up try on
MyGlamm Using AI

How to Try It Out

Just visit the brand’s app or website, snap a selfie or use live camera mode, and start experimenting with looks that match your vibe.



AI-powered try-ons are revolutionizing beauty shopping by making it fun, personalized, and hassle-free. Ready to find your next signature look? Let the virtual glow-up begin! ✨

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